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The Power of Moments - Why Certain Experiences Have Extraordinary Impact

by Chip Heath, Dan Heath
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The bestselling authors of Switch and Made to Stick are discussing how such fleeting encounters can wake us up and uplift us and transform us and how we can continue to construct these exceptional moments in our life and work. Although human experience is continuously complex, four factors dominate our most unforgettable optimistic moments: height, perspective, confidence, and attachment. We can keep more memories that matter simply by being aware of these concepts. The book…
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The bestselling authors of Switch and Made to Stick are discussing how such fleeting encounters can wake us up and uplift us and transform us and how we can continue to construct these exceptional moments in our life and work. Although human experience is continuously complex, four factors dominate our most unforgettable optimistic moments: height, perspective, confidence, and attachment. We can keep more memories that matter simply by being aware of these concepts. The book delves into many interesting myths of memory: how we prefer to recall, or forget the rest, the best and worst moment in an experience. How do we feel more relaxed when things are clear, but if they aren’t, we feel most alive. Readers learn that fleeting encounters can transform lives, such as the experiment in which two strangers meet in a room, and they leave as best friends forty-five minutes later. Some of the key moments of our lives are the product of tragedy and misfortune, but could we get more control over the good unforgettable memories of our life? The Power of Moments teaches us how to become the creator of richer and deeper experiences.


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The bestselling authors of Switch and Made to Stick are discussing how such fleeting encounters can wake us up and uplift us and transform us and how we can continue to construct these exceptional moments in our life and work. Although human experience is continuously complex, four factors dominate our most unforgettable optimistic moments: height, perspective, confidence, and attachment. We can keep more memories that matter simply by being aware of these concepts. The book delves into many interesting myths of memory: how we prefer to recall, or forget the rest, the best and worst moment in an experience. How do we feel more relaxed when things are clear, but if they aren’t, we feel most alive. Readers learn that fleeting encounters can transform lives, such as the experiment in which two strangers meet in a room, and they leave as best friends forty-five minutes later. Some of the key moments of our lives are the product of tragedy and misfortune, but could we get more control over the good unforgettable memories of our life? The Power of Moments teaches us how to become the creator of richer and deeper experiences.

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  • Great overall
  • Great content
  • Great writing