This book, using recent reseach on neuroscience will help you make better decisions. As researchers crack the secreat code of our brain with neuroscience's new tools, they learn that this is not fully rational or emotional. In fact decisions are a fine-tuned blend of emotion and intent, and the exact mix depends on the situation. Jonah Lehrer provides us with the tools we need, building on studies and genuine perspectives of a wide variety of decision-makers from airline pilots and hedge fund investors to serial killers and poker players. His…
> Read more
This book, using recent reseach on neuroscience will help you make better decisions. As researchers crack the secreat code of our brain with neuroscience’s new tools, they learn that this is not fully rational or emotional. In fact decisions are a fine-tuned blend of emotion and intent, and the exact mix depends on the situation. Jonah Lehrer provides us with the tools we need, building on studies and genuine perspectives of a wide variety of decision-makers from airline pilots and hedge fund investors to serial killers and poker players. His aim is to tackle just about anyone’s two questions, from CEOs to firefighters: How does our brain make decisions ? And how could we make better ones ?
< Read less
This book, using recent reseach on neuroscience will help you make better decisions. As researchers crack the secreat code of our brain with neuroscience’s new tools, they learn that this is not fully rational or emotional. In fact decisions are a fine-tuned blend of emotion and intent, and the exact mix depends on the situation. Jonah Lehrer provides us with the tools we need, building on studies and genuine perspectives of a wide variety of decision-makers from airline pilots and hedge fund investors to serial killers and poker players. His aim is to tackle just about anyone’s two questions, from CEOs to firefighters: How does our brain make decisions ? And how could we make better ones ?
< Hide description
