Book cover of Emotional Design by Don Norman
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Emotional Design - Why We Love (or Hate) Everyday Things

by Don Norman
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The design world has concentrated on making items easy to use in recent years. New research on cognition and perception has found that appealing objects perform well. Don Norman illustrates the impact of emotion on our everyday objects, a fact widely underestimated by design experts. Emotional Design analyzes this simplistic idea, from our ability to spend thousands of dollars on fancy bags to the role of emotion on common objects in the future. Are objects…
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The design world has concentrated on making items easy to use in recent years. New research on cognition and perception has found that appealing objects perform well. Don Norman illustrates the impact of emotion on our everyday objects, a fact widely underestimated by design experts. Emotional Design analyzes this simplistic idea, from our ability to spend thousands of dollars on fancy bags to the role of emotion on common objects in the future. Are objects going to react to human feelings in the future? Could emotional robots be created?


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The design world has concentrated on making items easy to use in recent years. New research on cognition and perception has found that appealing objects perform well. Don Norman illustrates the impact of emotion on our everyday objects, a fact widely underestimated by design experts. Emotional Design analyzes this simplistic idea, from our ability to spend thousands of dollars on fancy bags to the role of emotion on common objects in the future. Are objects going to react to human feelings in the future? Could emotional robots be created?

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  • Great overall
  • Decent content
  • Great writing