Big data pioneer Allen Gannett overturns the legend of creative innovation, exposing the facts and mysteries underlying business success in many fields. The presumption that imagination is the only for the talented few whose bursts of wisdom come in spontaneous flashes of divine inspiration has to vanish. Allen reveals that we don't need to be geniuses to be creative Recent work has demonstrated that there is a straightforward science behind any innovative effort to attain…
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Big data pioneer Allen Gannett overturns the legend of creative innovation, exposing the facts and mysteries underlying business success in many fields. The presumption that imagination is the only for the talented few whose bursts of wisdom come in spontaneous flashes of divine inspiration has to vanish. Allen reveals that we don’t need to be geniuses to be creative Recent work has demonstrated that there is a straightforward science behind any innovative effort to attain commercial success, from writing a hit book to launching a profitable corporation to developing an buzzing advert. We are enticed by the novel and the ordinary as the most imaginative people in the world have learned. Through recognizing the mechanics of what Gannett called ‘the creative curve,’ the point of maximal pressure between the novel and the conventional will increase the rate of success. Gannett outlines the four rules of creative success and explores the specific trends behind their accomplishment in a highly engaging book that presents the experiences and perspectives of everyone from the Broadway team behind Dear Evan Hansen, to Reddit’s creator, from Netflix’s chief content officer to Michelin star chefs.
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Big data pioneer Allen Gannett overturns the legend of creative innovation, exposing the facts and mysteries underlying business success in many fields. The presumption that imagination is the only for the talented few whose bursts of wisdom come in spontaneous flashes of divine inspiration has to vanish. Allen reveals that we don’t need to be geniuses to be creative Recent work has demonstrated that there is a straightforward science behind any innovative effort to attain commercial success, from writing a hit book to launching a profitable corporation to developing an buzzing advert. We are enticed by the novel and the ordinary as the most imaginative people in the world have learned. Through recognizing the mechanics of what Gannett called ‘the creative curve,’ the point of maximal pressure between the novel and the conventional will increase the rate of success. Gannett outlines the four rules of creative success and explores the specific trends behind their accomplishment in a highly engaging book that presents the experiences and perspectives of everyone from the Broadway team behind Dear Evan Hansen, to Reddit’s creator, from Netflix’s chief content officer to Michelin star chefs.
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