Book cover of Seeing the Big Picture by Kevin Cope
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Seeing the Big Picture, an MBA in fewer than 180 words, simplifies the dynamics of big and small companies and teaches you that a deeper knowledge of your industry will help develop the reputation and future you desire. So by demonstrating how you affect the performance of your group, company, or organisation, you will make your job more rewarding and purpose-driven. The same five basic aspects drive businesses either to success or failure: money, income,…
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Seeing the Big Picture, an MBA in fewer than 180 words, simplifies the dynamics of big and small companies and teaches you that a deeper knowledge of your industry will help develop the reputation and future you desire. So by demonstrating how you affect the performance of your group, company, or organisation, you will make your job more rewarding and purpose-driven. The same five basic aspects drive businesses either to success or failure: money, income, capital, production, and people. Kevin Cope can make you understand that these drivers will be supported by your everyday choices and add to the organization’s big picture of progress. You will discover the flexibility you want to add to your work true meaning and passion. Whether you’re on the factory floor and alone in the corner seat, you can learn how to get tangible results. Take benefits from Kevin’s concise definitions of the most critical metrics contained in the statement of revenue, balance sheet, or cash flow analysis. Communicate your ideas to managers convincingly, boost the quality of your employees, and even start your own profitable enterprise.


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Seeing the Big Picture, an MBA in fewer than 180 words, simplifies the dynamics of big and small companies and teaches you that a deeper knowledge of your industry will help develop the reputation and future you desire. So by demonstrating how you affect the performance of your group, company, or organisation, you will make your job more rewarding and purpose-driven. The same five basic aspects drive businesses either to success or failure: money, income, capital, production, and people. Kevin Cope can make you understand that these drivers will be supported by your everyday choices and add to the organization’s big picture of progress. You will discover the flexibility you want to add to your work true meaning and passion. Whether you’re on the factory floor and alone in the corner seat, you can learn how to get tangible results. Take benefits from Kevin’s concise definitions of the most critical metrics contained in the statement of revenue, balance sheet, or cash flow analysis. Communicate your ideas to managers convincingly, boost the quality of your employees, and even start your own profitable enterprise.

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